What an Italian cake taught me about innovation
I’m always amazed by the power of smell. Some smells are radically wired into our brains, connected to memories, events, and the people we love. Easter mornings to me are the smell of “pastiera”: a traditional Italian sweet from the city of Naples, where my mum was born. That smell has the power of bringing me back to my family home’s bed during Easter mornings, where I’d be woken up by the smell of my favourite cake being baked by my mum since the early morning....